A.P.C launched their Butler Worn Out Series Denim a few seasons ago. They’re not the only brand offering this type of handworn denim, but it has always left me wondering how sustainable a system it is.. well if the system becomes a recycling one, and A.P.C offer those who return worn jeans a discount on new jeans, then there’ll be no shortage of jeans in this collection.

[quicktime]http://www.apcjournal.fr/wp-content/uploads/2010/06/BUTLER.mov [/quicktime]

Video from APC’s new blog.

No Responses