[vimeo width=”620″ height=”400″]http://vimeo.com/37937185[/vimeo]

Here are two very impressive videos further highlighting the collaboration between Ace Hotel and Japanese retailer Beams. Having launched in February, there are two videos, one that provides more of an experience in the hotel while the later is an interview with Alex Calderwood, the cultural engineer at Ace Hotel.

[vimeo width=”620″ height=”400″]http://vimeo.com/37937098[/vimeo]