For the first time in its 13 year existence, Acronym has officially launched its online store. Over the years the design agency (started in 1994) and brand itself (started in 1999) has become synonymous with merging style and technology in apparel design. If you follow Acronym or enjoy technical outerwear than, you know that they are one of the few brands in this niche market that are constantly innovating as well as making their garments more intuitive for everyday life. If you aren’t familiar with them head on over to their Store and check it out. ACRNM.COM