Adam Kimmel’s Spring/Summer 2010 collection is still fresh in our minds thanks to the Jim Krantz exhibition currently on display at colette. The collection inspired by and immortalised by Krantz, the photographer behind the iconic Marlboro Man advertising campaigns amongst much more. Kimmel finds a way to bring americana, whether it be western inspired as is seen in this collection, or workwear inspired as it has been in the past, to a modern culture, like no other.

The new Spring/Summer collection is currently arriving in stores around the world, including Japan.

Images: Honeyee.