adidas Consortium “Your Story” by Viktor Tell
With the Summer Olympics now upon us adidas Consortium recently released their latest installment of the “Your Story” project with Happy Socks Creative Director Viktor Tell. The project picks partners from Olympic cities around the world and asks them to create something inspired by their own Olympic memories. Viktor Tell took inspiration from a Swedish Air Pistol Champion, replacing the iconic 3-stripes with bullet hole-like dots. Using the matchplay silhouette , the inside lining uses colors and dots reminiscent of Happy Socks designs along with the laces. These are now available here or through dealers worldwide.