adidas Originals Blue is a collection designed with understated styling and quality tailoring in mind, innovating classics with modern character. Created for those who have a fondness for balancing pared-down aesthetics with a hint of design detail, the apparel-driven label is all about premium everyday wear, letting impressive materials and construction speak for themselves.

For spring/summer 2013, great patterned fabrics are used on simple shapes for both men and women. Overall, graphics have played a strong role in the collection, used subtly on t-shirt pockets and heavily on tops and dresses. Outdoor influences are found across the menswear range, from the utilitarian jacket silhouette to the shockcord laces on shoes, while women’s pieces are kept feminine with cut-out details. adidas Originals also brings back the ‘90s silhouette Tech Super after a 20-year hiatus in contrasting colourways.