adidas Originals is celebrating the opening of its new London flagship store this Saturday (August 16) with the release of a limited edition, London-centric ZX Flux. The sneaker arrives plastered with a satellite image of the streets of London, but only 150 pairs of the shoe will be available to buy when doors open at 10AM. Further celebrating the launch, the iconic brand has teamed up with HUH magazine to produce a special edition newspaper titled Neighbourhood London, which showcases some of London’s best emerging talent — from stylists to photographers, to graphic designers, poets, artists and more.

Stay tuned for more as the store opens later this week.

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