To follow up their Spring/Summer 2013 “Unite All Originals” campaign Adidas Originals will once again take to inspiring the world through the clashing of cultures. This time they have enlisted the help of A-Trak and Run DMC to push their unite message forward via a new joint anthem set to release August 1st as part of the new campaign. All of this centers around an interactive video launch that will allow fans to unite with this monumental moment to create their own original take on the experience. We’re seeing a bit more fan interactivity through content with larger labels and hope this trends continues as fans are allowed to create their own ideas / stories through the lens of label.