Agent Provocateur Autumn/Winter 2013 ‘Control Yourself’ Film Campaign
Melissa George, Chloe Hayward and Elettra Wiedemann take control of their own destinies in the Agent Provocateur Autumn Winter 2013 campaign film. Envisioned through the wry lens of Oscar nominated director John Cameron Mitchell, the three women are at the centre of a frenzied chaos backstage as a catwalk show is about to commence. Pushed, pulled, trussed up and put down, the three begin to lose themselves to the fiendish whims of stylists, hairdressers and a ghoulish designer – before they realise that true control ultimately belongs to them. The Motels’ 1980 hit song Total Control is a graceful and fitting melody as the girls re-assert their place in the world – with a little help from their Agent Provocateurs.