Starks is a phenomenon, it took me a long time to figure out how a company that made laces was doing so well, was stocked in all the right places, collaborating with all the right people.. this was years ago though, since then its become pretty obvious, Starks is a marketing machine, and Alex Dymond, the man behind it. Read the article at Interview Magazine, proving that the extent to Starks success, maybe have gone beyond laces into footwear and other products now, but also outside of the core street market.