To build on the latest campaign from Alfred Dunhill, Voice, the brand has launch an augmented reality app that brings imagery from the campaign to life. When the Aurasma lite app is used videos of the models launch giving you a chance to truly hear their voices. Although Augmented reality isn’t new its refreshing to see luxury brands begin to enter the market with innovative campaigns that extend and push the lives of their current branding. The application is currently only available through the App Store.