Alfred Dunhill to use Maya Projection Mapping Technology at Shanghai Event
On the 16th of March 2012, Alfred Dunhill will recreate the architectural and elemental spirit of London on an exceptional scale in Shanghai in front of global guests. Trafalgar will see Alfred Dunhill present the collection of the House, in the form of installation and unique presentation, showcasing four seasonal collections at one event. The event will be filmed and edited using state of the art Maya technology, which will employ projection mapping to virtually create the intensity of the four British seasons. The full length video will be premiered on March 19, 2012, while a shorter video of the event will be published on March 16, hosted exclusively on Facebook. On top of this, Alfred Dunhill is giving away an exceptional opportunity to one lucky winner on their Facebook page. The competition gives fans the chance to win a VIP trip to Shanghai including stay in a 5 star hotel and an invitation to the exclusive dunhill house Twin Villas, which sits in the heart of Shanghai. While at the impressive Twin Villas, the winner will receive a bespoke made to measure Alfred Dunhill suit. To enter, users need to visit the Alfred Dunhill Facebook page and click on the ‘Trafalgar’ tab.