Things have certainly picked up for LA based label Beautiful Fül over the last few season. The stories told through collection after collection have pushed the label clearly into its own lane where it now comfortably lingers. From the conforts of their newly launched retail space in downtown LA the brand now has a physical manifestation of their digital properties to further push their unique design inspirations. This can also be seen within the latest film Directed by David Gallardo for the labels Spring/Summer 2013 collection. Inspired by old newsreels of Fidel Castro and Che Guevara preparing their armed revolution in the mountains of the Sierra Maestra in Cuba. With a new online store as well as physical space its clear to see Beautiful Fül will be label we’ll continually hear from.