Odin, often cited as one of the better menswear stores in New York, announced earlier this year that they would be releasing a collaborative range with The Shops at Target, as part of a group of small boutiques that would sell their wares at the retail giant’s locations. The above video takes us behind the scenes with Paul Birardi and Eddy Chai at the lookbook shoot for their Odin at Target collection, which will hit stores September 9.