In Modern Classics Ben Sherman has applied nearly 50 years of shirt making expertise to bring you a collection of classic pieces, all given that subtle Ben Sherman twist. True wardrobe staples. For Spring / Summer 2011, Ben Sherman Modern Classics has created a collection that draws inspiration from Aviation and the clothing worn by early World War II crewmen. Taking traditional styles and reworking them with contemporary detailing in modern fabrications. These garments have been designed to function and are crafted from premium fabrics that include British Millerain, fine Japanese Selvedge twills, chambrays and Oxford cotton.

The range retains some of the brand’s signature detailing through button-down collars, traditional tailoring details and tabbed pockets. Classic Design resonates through the use of signature branding and packaging which has been given as much care and attention as the product itself.

One Response

  1. Mr One Summer

    Modern Classics !! Dear old Ben Sherman, 10 years too late, must try harder