Pro skater Alex Olson has been a force in both the skateboarding and fashion worlds over recent years, through his ongoing involvement with Supreme. This year he’s extended his input in both fields with his own brand, called Bianca Chandon. Following a tantalizing teaser campaign (which basically introduced the brand as a phone number rather than a label), Bianca Chandon has come in strong with a left-field design identity and an off-the-cuff, lighthearted approach. The man behind the brand caught up with Oyster Mag recently, where he spoke about his involvement with both Supreme and Bianca Chandon, while FEELTHEFUTURE stepped in to take a few photos of the brand’s SS14 offering.

Check out the shoot above.

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