Founded by Stephane Raynor in 1977, BOY London quickly became a cult label, amassing fans across all manner of British subcultures. Having disappeared off the map for a while, the brand relaunched in 2007, picking up exactly where it left off – and we’re pleased to see that their offerings for 2012 are every bit as iconic as the original designs. A number of T-shirts adorned with the BOY London label are now available for AW12, as well as a black baseball cap. Find the goods at oki-ni.