Rising Parisian clothing label, Brooklyn We Go Hard, (BWGH), prides itself on being more than just a brand, basing itself around the philosophy and structure of an artist collective. To coincide with the release of their new collection, “Cornely”, BWGH presents a new video campaign shot in Beaugrenelle, Paris, by Ludovic Zuili. Taking its name from an ancient embroidery technique, “Cornely” represents progress for the label, allowing them to show for the first time a nearly complete wardrobe while asserting their creative identity. The BWGH S/S’12 collection is available at select retailers worldwide including Colette (Paris), Le Bon Marché (Paris),Pigalle (Paris), Opening Ceremony (NYC,LA,Tokyo), Tomorrowland (Tokyo), Edifice (Tokyo), Antonioli (Milano), IT (Hong Kong), and Hip (Leeds).