Buttero has long been paving its way into menswear stardom with its raw and clean approach to footwear, validated early on by a huge presence in the Japanese market and with their quintessential Tanino style enjoying widespread acclamation. The ever-growing retail collaboration between Buttero and the now turned creative marketing agency Por Vocação, has led to the revamp the Italian brand’s Milan shop, a work which included all window display area as well as the shop’s overall interiors and showroom. For the window display and as the alongside video details, big light boxes were placed at floor level and used as background for a moving light play, allowing multiple interchangeable layouts throughout the season. The use of highly faceted vintage glass lights, somewhat reminiscent of Italy’s Murano glass work tradition, aim to (literally) reflect the full intention of a vibrant, eye-catchy window display meant for a typically darker season, when colors and materials are often toned down or lackluster. With only two locations across the globe, one in Tokyo and this one in Milan’s Corso Garibaldi Buttero is progressively stepping up its game as one of the coolest footwear providers around.