To illustrate the launch of the first collaboration between Puma and BWGH (entitled The Bluefield Project), Adrien Landre and Julien Soulier directed a film – under the creative direction of David Obadia – that gives us greater insight into the creative process. Within three main story lines, directors impart their visions of both physical and artistic performance, with omnipresent intense blue forging the links between the different narratives. Confused? Just watch, it’s killer.
The BWGH for Puma collaboration will be available beginning December 6th on BWGH’s E-store, and on the 7th in selected stores worldwide.