BWGH X Puma Project Is Going To Be Strong, Here’s A Preview

The second installment of the project between Puma and BWGH is finally here, with a collection dubbed “Joy.” Following the success of the “Blueprint” project, it is no surprise the two are at it again, and this time with inspiration coming from the likes of iconic artists like Hans Hofmann and Helen Frankenthaler. Featuring both footwear and clothing, the images seen here are shot by Vincent Desailly, and highlight the global canvas of the collection. Look out for the release of the BWGH for Puma “Joy” Project Preview this Summer, with the line available by pre-order on in the near future.