Cassette Playa Spring/Summer 2013 “B L O O D_R I T E S” Video

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Cassette Playa’s latest video, B L O O D_R I T E S,  showcases what will likely be revealed as inspiration for the brand’s S/S’13 collection. The clip explores male initiation rituals such as Sepik River scarfication in Papua New Guinea, Kayapo body art in Amazonia, and UK teen rites -football, boxing and tattooing, and sees parallels drawn between the passion and pain of young manhood in different worlds.