Its all about the London 2012 Olympics at the moment, well if you are not into football, and Church’s is the latest entity to take inspiration from the games. The luxury footwear brand founded in Northampton in 1873 has created 17 distinctive iterations of the iconic Stratford model, highlighted primarily by bold colorways highlighted by the upper, sole and the welt. With the Regent Street store transformed into a pop-up store for the games, here is a look at a distinctive red colorway that leads the way with each pair numbered to underline the exclusivity of this project for the Olympic Games.