Scott Morrison, the man behind hugely successful denim labels Ernest Sewn and Paper Denim & Cloth, has started a new denim project entitled 3×1. 3×1 refers 3×1 right hand twill, a standard weaving construction. The brand see’s its first store open at 15 Mercer Street, New York, in a unique fashion. Shoppers will walk around the denim factory itself which is glassed in the middle of the store, playing off the handmade quality feel of the brand. Make sure you take a visit.

To find our more about 3×1, check out their site here.

Images: Superfuture