Opening Ceremony caught up with editor-in-chief of Fantastic Man, Gert Jonkers for a quick chat the men’s underwear the magazine has created in collaboration with The White Briefs Company. The range is available from Opening Ceremony so check it out.
Opening Ceremony: Why underwear?
Gert Jonkers: We all need underwear. It’s a nice necessity. It’s also an item of clothing that is often mistreated with logos and loud colors. We wanted to do something nice and refined and understated.
OC: What was the inspiration behind the collection?
GJ: Classic shapes and classic material rendered in rather light and airy material.
OC: What is The White Briefs Company?
GJ: It’s a small company from Sweden that makes some really perfect underwear pieces. They’re very precise in their choice of cotton and the shapes are good. Their short-sleeve Henley T-shirts are among my favorites.
OC: How important is the packaging to this collaboration?
GJ: Look and see! No pun intended, but of course with underwear it’s often about the package, as they’re such simple garments that may not have amazing hanger appeal. We’re a magazine, and we love photography and paper, so it’s natural that we made packaging.
OC: What is your favorite packaging of all time? We like Laduree macaroon boxes and Hermes boxes of all kinds.
GJ: Boxes in general are very nice. Put something in a box and it immediately looks better, or richer and more luxurious. Rick Owens makes really nice hand-made boxes, but I don’t think they use them to pack things, as they’re apparently outrageously expensive to make. The blue boxes from Smythson and Lanvin are fabulous too.
To see the full interview head over the Opening ceremony.
Source: Opening ceremony