With the Air Jordan 2012 being unveiled this week, here is a greater insight into the design of the latest installation of the iconic sneaker. Long time Nike designer Tinker Hatfield and Senior Jordan Brand designer Tom Luedecke are responsible for the design and the 27th edition of the sneaker makes for represents greater background into the heritage of the philosophy behind the Jordan Brand. Much like our previous viewing of the Nike MAG conceptual process, there’s a distinct difference between early ideas to the final wingtip inspired product which hits stores February 8.