As part of a new online initiative from Levi’s here is a look at the brands iconic 501 jean. Designer Alex Valdman, breaks down all of the information you will need to know about the original design to how these shape has evolved and developed to meet the needs of consumers.

[youtube width="620" height="400"]http://www.youtube.com/watch?v=fIGez6V7adw[/youtube]

Thanks to Selectism for the link.