Band of Outsiders in the Wall Street Journal
Scott Sternberg’s Band of Outsiders has made some very bold moves in its reasonably short time on the market. The Wall Street Journal discuss the viability of the brands potential, as the former Hollywood agent pushes to expand what is a very cool, but niche brand into a fashion empire.
“Because women’s fashion trends change at a faster rate, Mr. Sternberg, who has most of the brand’s tailored clothing handmade in Brooklyn, struck a deal last year with Italian manufacturer Pier SpA to produce Boy., and is upping the number of women’s collections to four per year from two. He has also been busy for the past few months meeting with equity investors to secure a round of financing to help with the expansion. Though investors have been generally skittish of investing in designer brands, Mr. Sternberg said these discussions have been going well.”
February 10, 2014
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