Beautiful Fül continues to be held in high regards in our eyes for their unique perspective on menswear. Through the eyes and by the hands of Alejandro Rodriguez, the label has managed to capture an audience as diverse as the inspirations and stories behind each of the Beautiful Fül collections. In the documentary series “Fülish” we take a look inside Beautiful Fül’s designer and founder, Alejandro Rodriguez’s mindset and work ethic in his hometown of Los Angeles.