Here is further insight to the project between Dr Romanelli, The Real McCoys and Mort Walker that surrounds the latters iconic Beetle Bailey character. The collection will launch later this month at Project and a website has just been launched and it will provide us with further updates and developments in due course.

“The fashion industry is rolling out the red carpet for its next superstar – Beetle Bailey. The funny pages icon, who has entertained millions of readers for 60 years, is now serving as the inspiration for an all-new high fashion menswear collection. In conjunction with King Features Syndicate, fashion trendsetters Darren Romanelli, founder of prominent streetwear brand Dr. Romanelli (DRx), and Hitoshi Tsujimoto, head of the hugely successful Japanese-based apparel company The Real McCoys, have teamed up to develop an Americana and military-infused Beetle Bailey apparel and accessories collection. The limited- edition line will be unveiled at PROJECT New York, the leading contemporary fashion trade show taking place in New York City from January 16-18″.

Romanelli and Tsujimoto are helping take one of the most popular and successful comic strips of all time to exciting new heights with the support of legendary cartoonist Mort Walker, the creator of Beetle Bailey. Combining Walker’s original cartoon designs with Romanelli’s passion for reinventing classic properties and Tsujimoto’s Americana and military-inspired style, they have created a high-concept collection that stays true to the Beetle Bailey brand . TheBeetle Bailey collection will feature an array of apparel and accessories for men, including jackets, sweaters, pants, t-shirts, bags, hats, a Beetle Converse release and a limited collection of Dr Romanelli reconstructed military jackets”.

Known in the fashion industry for bringing together some of the world’s most innovative contemporary brands with prestigious global retailers, PROJECT New York will debut its first-ever brand development collaboration with the Beetle Bailey menswear collection this Jan in NYC. In addition to unveiling the Beetle Bailey concept merchandise as well as exclusive pieces from Romanelli’s design archives collection at PROJECT, the fashion industry will salute Beetle Bailey with a comic strip retrospective exhibit which will showcase some of the most popular comic strips from the past 60 years along with a special appearance by Mort Walker”.

Romanelli, who previously collaborated with Tsujimoto on a design project based around the hit television series “LOST,” added, “When King Features reached out to me a little over a year ago to see if I was interested in working with Beetle, I was intrigued. I flew to Connecticut to meet Mort and the rest is history. It’s such an honor to be working with him.  I grew up with Beetle Baileyand can remember seeing the strip when I was as young as 7 years old.  It’s very exciting that, with the support of Mort Walker, Tsujimoto and I are now takingBeetle Bailey in new directions, using the comic as inspiration for a new kind of resurrection and re-purposing. We are creating a whimsical approach to Americana, and, simultaneously, showcasing tastemaker culture in a very unique format.”

Check out the www.beetlebaileydrx.com website that celebrates the project.