For the Bleu de Paname Autumn/Winter 2011 Collection, the French label traveled through the time and landedin the world of hunting clothes, workwear and the great expeditions from the 20th century. With this trip back in time, the brand revisits some iconic pieces, linked to the universe suchas “Veste de Chasse“ (hunting jacket), Parka “Grand Froid“, or “Trappeur“ pull …The brand intention is not to replicate the past academically but to sublimate it with qualitymaterials and a timeless style.
With its Winter 2011 season, Bleu de Paname affirms its commitment regarding developmentof its own fabrics and materials. The rebirth of the French Moleskine by Bleu de Panamebrought to a real plus in terms of finishing and brand positioning worldwide. In this line markthe brand introduced thus: le Coutil Sec, la Moleskine Française brushed or not. All these materials have marked the golden age of French work clothes, it seemed clear tobleu de Paname to build a new story with them.
Now it becomes a development policy fit for Bleu de Paname, in order to apply it on all thematerials used. The Japanese Denim remains for the moment because its origin is from one ofthe best suppliers in the world.