From March 1st to 10th, two legendary addresses in the world of Fashion – CHANEL 31 rue Cambon and COLETTE 213 rue Saint-Honoré – will be blending their creative talent to open an ephemeral boutique at 336-340 rue Saint-Honoré . Stretching over 200 m2, the boutique is set in the industrial surroundings of a former garage turned into a giant living display space. This spontaneous and eclectic installation will combine fashion, visual arts and musical performances, resulting in a fun-fuelled, creative mix and match by CHANEL and COLETTE with a rock ‘n’ roll vibe. The headlining creations from the CHANEL 2011 Spring-Summer collection will arouse curiosity when juxtaposed with a selection of pieces from young designers chosen by COLETTE.
Legendary CHANEL bags and this season’s designs, including a MADEMOISELLE bag in the famous COLETTE colour, will be originally customised by various artists such as Kevin Lyons, Soledad, André , Fafi and SO-ME. Meanwhile, LEMARIÉ will unveil the camellia’s secrets, offering a selection of blue, black and white camellias. ÉRES will be included in the mix, with pieces from its collection in a palette of black and iridescent hues, next to the Maison MICHEL ‘s spotted veils.
Also waiting to be discovered, or rediscovered, is a selection of books published by Éditions 7L and back issues of Visionaire magazine. Even more playful and unusual surprises await in the form of a collector’s doll by Karl Lagerfeld, CHANEL bags customised by CHROME HEARTS , YAZBUKEY bag charms, RUBY helmets, and cameras by LEICA.