After graduating from London College of Fashion respectively Central Saint Martins and working with both Wooyoungmi and Kanye West, Swedish designers Saif Bakir and Emma Hedlund started out on their own with Common. Bakir and Hedlund’s multi-cultural background and the decision of placing production in Scandinavia are central to the emerging brand. For the debut collection, House of Sparrow, inspiration is taken from subcultural movements in Britain in the 70s and 80s as well as elegant officers in wartime Europe.

Exclusive launch at Très Bien October 10, 2012.