Converse ushers in the next 12 months with its Chinese New Year 2010 Year of the Tiger Collection. Bold Tiger prints grace the collection that features vibrant colors of red, gold, and orange, the most auspicious colors in Chinese culture. The collection is linked by various adaptations of the tiger face and tiger stripe graphic. The collection is a stylish interpretation of the most important holiday traditions in China.
2010 is referred to as the “Golden Tiger Year,” a highly anticipated year of great zodiac significance since it occurs only once every 60 years. In Chinese culture the tiger is an extremely auspicious and powerful animal. Symbolizing courage, power and strength, the fearless and spirited fighter is revered by the ancient Chinese as a sign that wards off evil. The Converse Year of the Tiger Collection pays homage to this important year featuring product from each of Converse’s original franchises including playful editions of the Jack Purcell, Chuck Taylor All Star, One Star and Weapon 86 shoes.
Further elevating this special collection and 2010, the Year of the Tiger collection will come in special packaging design inspired by the age-old Chinese tradition of the “red envelope” to wish fortune and wealth. With a tiger graphic embossed in gold and black, the Converse shoebox is a modern interpretation of the red envelope.
The Jack Purcell footwear in the collection carries an understated classic vibe, with soft black leather uppers and subtle Chinese New Year accents, such as detailed red taping on the tongue and lining, and the bold, all-over red and black stripes on the inside lining and footbed.
The Triple V low top Velcro strap model features premium soft leather with tiger stripe graphics on inside lining and footbed. The lace version comes in black and dark brown models.