Converse has partnered with iconic Finnish design house Marimekko for the first time to debut a new women’s specific collection for spring 2011 that combines Converse’s most popular silhouettes with the brand’s signature prints. A selection of Marimekko’s classic prints by some of their most influential designers that embrace Marimekko’s bold, vibrant style were chosen for the Converse collection.
[youtube width=”620″ height=”400″]http://www.youtube.com/watch?v=vV9b_288DnU&feature=player_embedded[/youtube]
A short film shot in Helsinki was created to tell the story of the collaboration between Converse and Finnish textile icon Marimekko. The cinematic portrait celebrates the timeless spirit that both brands are born out of and unveils the story behind the women’s focused Converse x Marimekko collection. The film’s soundtrack features tracks by Finnish music artists Husky Rescue and Uusi Fantasia.