For the West Coast version of their the Summer 2013 Video Lookbook, DEADLINE enlisted the help of director Spaghetto. The video is first in a series that celebrates their NYC and LA roots, originally started by NA of Supreme NYC Fame and Junbug in LA. Spaghetto employs a Venice beach background and subtle motion graphics that highlight the brands skate background. Music was provided by DJ Spintelect, most well known for his work with Talib Kweli and Alexander Spit.

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