EDWIN & Yohji Yamamoto present ‘Yohji JEANS’
EDWIN Trading Company Ltd. and Yohji Yamamoto Inc., two well-known Japanese fashion brands, are pleased to announce the start of a new jeans line, ‘Yohji JEANS’.
The excellent fabrics made by EDWIN Trading Company Ltd., together with the cutting-edge style of Yohji Yamamoto Inc. have allowed the creation of a new signature in the history of the jean. Yohji Yamamoto Inc. cares for the creation and artistic direction of the brand, while EDWIN Trading Company Ltd. supervises production and distribution.
Starting with the Autumn Winter 2012 collection, ‘Yohji JEANS’ offers a high-end wardrobe of men’s jeans and shirts; exclusively distributed in Europe and USA. The theme of the first collection is “Naked “, as a starting point ; a metaphor for rebirth evoking the pureness of the line and the simplicity of the wardrobe. Yohji JEANS will be available in stores from June 2012.