Here is a visual look at the Gant Rugger Fall/Winter 2010 Collection, with a chilling ambience providing a great angle. The image of Gant Rugger has become far more contemporary with heritage wear more and more key to street fashion at the present and this collection has more of an abstract appeal. The pallet of colors is very organic with neutral shades matched with deeper colors.

[vimeo]http://vimeo.com/14306942[/vimeo]

Info via HB.