GANT Rugger has presented their new Pre-Fall 2011 collection video and you know what its probably one of the best fashion videos I have seen in a long while. Taking the time to consider humor and thoughtful production techniques while still showcasing the range perfectly. Defiantly worth a watch from a brand that consistently delivers fantastic fashion film.

[vimeo width="620" height="349"]http://vimeo.com/23676807[/vimeo]

Source: FY