Terry Richardson gathered a crew of New York’s coolest to shoot under happy conditions. Stylist  Mel Ottenberg and designer Adam Selman created an impressive series of looks based on Happy Socks’ Chapter #FOUR collection, turning Happy Socks into pants, sweaters, tops, even bunny ears and a bow tie to reflect the personality of each subject. Creative Director Jen Brill brought her impeccable sensibility and vision to the project.

The campaign features a Who’s Who of up and coming talent, personally selected by Richardson and Brill

Ashley Smith – Model/It Girl
Action Bronson – Rapper
Camille Rowe – French Model / Actress
Braydon Szafranski – Pro Skater
Physical Therapy – DJ
Maluca Mala – Recording Artist
ASAP Rocky – Rapper
Mykki Blanco – Cross Dresser, Poet Extraordinaire
Sky Ferreira – Singer, Songwriter, Model

Photographer: Terry Richardson
Creative Director: Jen Brill
Styling: Mel Ottenberg
Designer: Adam Selman
Make-up: Frank B.
Hair: Dennis Lanni