Everyone’s favourite contemporary sock brand brand has teamed up with our favourite Boutique Hotel, The Standard. Happy Socks have created eight pairs of socks, two pairs per hotel: Downtown LA, Miami Beach, Hollywood and New York. The pairs will be available through an original retail process using each room’s mini bar. The Launch event February 17th 2011. From 6 to 8 pm. The Standard Shop – 444 W 13th Street, NYC.