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Happy Socks x The Standard Collection

Everyone’s favourite contemporary sock brand brand has teamed up with our favourite Boutique Hotel, The Standard. Happy Socks have created eight pairs of socks, two pairs per hotel: Downtown LA, Miami Beach, Hollywood and New York. The pairs will be available through an original retail process using each room’s mini bar. The Launch event February 17th 2011. From 6 to 8 pm. The Standard Shop – 444 W 13th Street, NYC.