Hendrik Stroscher of Property Of… Interview
Property Of… is a retail store located in Amsterdam, founded by three Singaporeans who studied in London. Here is a great interview with Hendrik Stroscher with discussion surrounding the brand’s start and the core elements of the concept, as well as the reasons behind choosing the location. Conducted by AJANAKU, Stroscher concludes the interview with talk of the bike bag created as part of the stores opening.
[youtube width="620" height="400"]http://www.youtube.com/watch?v=vyZFhYckOdk&feature=player_embedded[/youtube]