Unexpectedly, San Francisco based brand HUF have been forced to close their doors in Los Angeles. Founded by pro-skateboarder Keith Hufnagel in 2002 the brand and store has thrived in the West Coast and since becoming a household name around the world. The news comes following the closing of the San Fransisco location almost 10 years after opening and now with no retail outlet it will be interesting to see what direction the brand takes now. Below is an announcement made by Keith to explain HUF’s retail situation to confused followers of the renowned skate brand.
To whom it may concern:
We unexpectedly lost our lease recently at our HUF LA shop on Fairfax, and unfortunately closed its doors this past Sunday. We are all bummed about it, and will miss being on the block and all the good times we had at that shop… But change happens and we will keep cruising on and making great stuff. This upcoming year will mark HUF’s 10-year anniversary as a brand, which we will celebrate with the release of exclusive collaboration projects throughout the year. You can still pick up HUF products at your local HUF dealers, and can always find us right here on our website. We hope to be able to reopen HUF retail shops again in the future, but at this time are not sure when or where… We will keep you posted. As for now, our time and efforts will continue to be entirely devoted to perfecting the brand and its product. We could never have foreseen how rapidly the brand would grow since its beginning, and would like to sincerely thank all of you who have walked through our doors in any of our shops over the last decade. Thanks for the support, and stay tuned!