Cliché Skateboards was founded in 1997 by French pro skateboarder Jeremie Daclin. Never one to buckle under the demands of the mainstream, Daclin has maintained an air of originality in Cliché through the company’s do-it-yourself approach to skateboarding as a brand. From organizing nomadic “Gypsy” skate tours, to collaborating with only the finest in skateboarding and street-wear brands and artists, Cliché has successfully made their mark on the American skateboard scene without ever losing touch with their French origins. The very name of the brand, “Cliché,” is essential to its philosophy as a company: it is one of the few words understood in both French and English that is able to transcend cultural barriers, much in the same way Daclin seeks to transcend geographical ones in skateboarding.
HUF is pleased to introduce its second HUF x Cliché collaboration. This collection consists of a t-shirt, 5-panel volley, Hufnagel Pro shoe, and skateboard deck all featuring custom HUF x Cliché artwork.