The adidas Originals ‘ObyO’ project is in its second season for AW09. The highly anticipated collection follows through from the huge success of the SS09 collection.It’s the very first season Jeremy is showing at London Fashion Week so for this occastion adidas has given over their boutique styled space ‘No6 Newburgh St’ for an exclusive Jeremy Scott for ObyO Pop Up Store. Jeremy has worked with adidas Originals on the creative direction of the space and transformed it into a bespoke environment where the whole AW09 Jeremy Scott/ObyO product can be viewed and purchased.
” I AM SO EXCITED ABOUT THIS OPPORTUNITY TO CREATE A RETAIL ENVIRONMENT TO SHOWCASE MY OXO RANGE WITH ADIDAS AND FURTHER MORE TO BE ABLE TO DO SO IN LONDON ONE OF THE COOLEST CITIES IN THE WORLD ! ITS TRULY A DREAM COME TRUE !” – Jeremy Scott
No6 Newburgh St opened in the Summer of 2004. The store has become a destination point for people seeking something slightly different. The store prides itself on correctly positioning adidas’ brand and products in a contemporary engaging way.
Jeremy Scott for Originals by Originals Pop Up Store
Saturday 19th September to Monday 28th September 2009.
No6 Newburgh St