Despite a long and illustrious history Lee jeans have always been living in the shadow of their rivals Levi’s.  However, its been great to see that through subtle use of their heritage and clever product development in Japan and Europe their brand reputation has seen a significant rise over the last few years, without the need for flashy ad campaigns.  This video celebrates Lee with a timeline of the company’s milestones from the 1880s through to the 1970s.

Credits:

Production: Sartoria.com

Concept + Animation: Nicola”DeeMo” Peressoni