Denim aficionados rejoice: Launching today at it’s London flagship store, Levi’s is bringing its made-to-order ‘Lot No. 1’ service to the UK for the first time. Following stints at New York’s Meatpacking and San Francisco’s Market Street stores, this is great news for London’s blue jean enthusiasts who can now enjoy a bespoke denim tailoring service, made-to-measure by the brand’s in-house tailor. Customers can choose from a range of fits, five weights, and a range of denim colors, plus an expansive choice of threads, patches, buttons and rivets to create unique, personal jeans. The process is by appointment only, with each pair taking 5-6 painstaking weeks to create.

Check out the video from Levi’s tailor below, detailing the whole process and head down to the Lot No.1 location to order yours.

Levi’s London flagship store
174-176 Regent Street,
London W1R 5DF

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