The creation of a new “brand” within the Levi’s XX division is called “Made & Crafted”. Steven Vogel recently attended the Levi’s XX showing at the trade shows in January where he was shown through the collection by one of the designers themselves. Here he quickly discovered ‘a whole level of intellectualism hovering beyond the visual nature’ of his visit.

Here, Steven Vogel talks to the designers from Made & Crafted about design inspirations, technical details and having a new way of looking back at classic American culture.

See images from Levi’s Made & Crafted below.

Images The Reference Library