Levi's OVERALLS THE ORIGIN "THE FILM"
Coinciding with the Levi’s OVERALLS THE ORIGIN initiative which has seen some of the oldest denim from the iconic denim label reworked, the oldest pair of Levi’s denim that dates back to 1876, made an appearance in Japan at a recent launch. On hand was Historian, Lynn Downey who is the person responsible for this specific pair of denim and works at the Levi’s Staruss & Co. Archives. Speaking passionately about the denim, this video makes for great viewing.
[youtube width="620" height="400"]http://www.youtube.com/watch?v=ITGTdgCVruk[/youtube]
February 5, 2014
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