San Francisco based Levi’s recently launched a new site for their Vintage Clothing line that has a great mood. The site itself is stripped down in the sense of only having categories and information which I deem to be most important to the consumer. In the 501 section they break down the whole history of all the different 501 jeans and in the Products section is great illustrations of their current collection. The illustrations themselves are a great way to present the line, a nice change from your standard product shots. There is also a News section and most importantly, where to buy it.